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Astro Perfumes

E-commerce website design for a fragrance company.

Project Summary

Astro perfumes is a small, locally-owned business. The owners were looking to establish their online presence when they reached out to me. They essentially needed a website design that highlights their quality products and makes an engaging web experience overall.

Responsibilities

UX Research
UX Designer
Website Design

Research

The owners reached out to me asking to design a brand new website for their fragrance business. The primary goal was to create an online presence. The main focus was the website had to be user-friendly, simple, and elegant.

I started my process with a competitive analysis to see what the competition is doing. The main goal was for the business to stand out from the others and point out and note what the standard features are.

Sketch

I began sketching the website based on the sitemap came up with few ideas for the home page, men and women section. I had the clients look at it and went ahead and created a high-fidelity design.

Final Product

I enjoyed working on this project and wished I had more time to conduct usability testing and explore more on improving the website's design for the end-users.

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