Problem

With states legalizing cannabis, users now have access to premium quality cannabis but only an option to pick up from a dispensary.

Opportunity

Create another option where users could order their cannabis and have it delivered to their doorstep with the possibility of choosing between two methods: delivery or in-store pick up.

I led this 6 week project from research through test and collaborated closely with the users to make sure the project aligned with the goals I had established.

Research

I planned and conducted 10 1-on-1 interviews with current and new cannabis users. I also talked to a few dispensary workers to understand the services they are and aren't offering.

Userflow

Creating a user flow helped me identify its essential steps and showed me the bigger picture of the process. As a result, I organized the tasks and quickly improved the app's efficiency.

Wireframes

I quickly started sketching my ideas and created high-fidelity wireframes.

Style guide

I chose green for the color of the cannabis flower because it is a bold color that commands attention. I used Poppins for out typeface because it is playful, modern, looks professional, and is great to use for headlines and paragraph copy that helps improve readability and style.

Visuals

Sign in/Sign up: Suppose the user chooses to use medicinal purposes and skips uploading a medical marijuana license during registration. In that case, the app will prompt the user to upload them during the checkout to move forward with the purchase.

Visuals

Cart: Suppose the user chooses to schedule delivery; the user can choose the date and time from the slots available to deliver their products.

Visuals

Products, Search & Favorites

Visuals

Account

Lesson

Reiterating the importance of doing testing on prototypes helped me uncover that users wanted to have a tracking option for their orders.

It also helped me become a more user-centric designer, and continuously getting the user feedback improved the user flow of the application.

In the visual phase, I noticed that I started to obsess over tiny details, which slowed down my progress, something I need to work on improving.

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